The modern recruiter knows that ‘brand’ is key.

And the smart modern recruiter knows how to amplify that brand via ‘personal digital marketing’.

This blog will get far less readers than my normal fare because anything to do with ‘social’ and ‘digital’ turns many dinosaur recruiters off, quick-smart.

But please, be wiser than that, because it’s not that hard. But it is that important.

The video tells in 5 minutes what it took me 10 years to learn. So, worth your time.

• Take a long term view: You don’t get fit, and stay fit, with one weeks gym-work, do you? Same with building a digital brand. It takes persistence and patience.

• You must be consistent: Every day you put out content. LinkedIn status updates, Tweets, blogs.

• Quality content is the key: Content is an opportunity to differentiate. You are different from the vast mass of recruiters who clients perceive as bland and beige. You are interesting, with a point of view, a thought-leader even! And to do that most of your content must be unique to you.

• You must build an audience: You must have targeted followers. There are ways to do that.

• Speak ‘to’ your audience: Your content must be interesting to the people you are trying to target.

• Be generous: Think ‘what can I give‘. Not always ‘what can I get‘. Share ideas, knowledge, tips. Introduce people to each other. Open doors. Be kind.

• Be authentic: Be real. Not blunt or rude. But be yourself. Be ‘you’. People can tell if you don’t, and will switch off.

• Engagement: Its not just broadcasting. You need to interact. Answer questions. Share other peoples stuff. Thank and congratulate. It is after all… social.

Building a brand is hard work. But it will pay bounteous dividends.

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