The annus horribilis of 2020 is behind us!

New year! Fresh dreams!

None of us can predict what 2021 holds. It’s unlikely to be easy.

We all want to get better. Achieve more.

Just ‘working hard’ and ‘hoping for a better year’ won’t do it, and those are not real goals anyway.

Here are 15 simple, actionable tactics for all the desk recruiters out there. Each no longer than 15 words. Work on them all. They will lead you to fun and money.

At the very least, they will protect you in the event of another year like 2020.

Click on the hyperlinks if you want more details on each concept.

1. Reinvent your attitude to, and relationship with, Talent Acquisition

2. Look to these special skills from the past – to improve your future.

3. Develop a unique and powerful narrative for clients and candidates.

4. Run, no, sprint, towards the ‘Exclusivity/retainer fire (And this. And this. And this)

5. Business development? Flip the dynamic!

6. Build ‘Goodwill Equity’. Consistent, quality outbound engagement.

7. Walk away from shitty margins PSAs/PSLs, or clients who disrespect you. Believe in yourself.  (Here is how to do it)

8. Understand that unless you do enough quality activity, you fail. (and this. This too. And this one for Temp recruiters)

9. Build candidate acquisition tactics and pipelines outside LinkedIn and Job-Boards. (This is good. And this. And this is key)

10. Hone the skill of conducting a sophisticated sales meeting. (36 tips and two key questions)

11. Use the phone or F2F, not email, whenever ‘influence’ is needed. And ask this question in EVERY interaction!

12. Build your personal brand, IRL, and via a strong digital footprint. (Here is the secret sauce on this one. And this )

13. Leave every candidate, placed or not, delighted by your service. (You are actually a ‘rejector‘. Your candidate care plan)

14. Reinvigorate the ‘craft’ skills. Managing the process. Influence, negotiation, engagement. (More. More. More)

15. Qualify your job orders daily. Put 80% effort into 20% most ‘fillable’. (More good stuff on this)

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Hope you all have a great 2021.

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